"We know that the habits of advisors have evolved over the years, with many assuming a much larger online research role as they forge deeper bonds with clients in this rapidly growing space," said Tom Lydon, Founder & CEO of ETF Trends. Over 100,000 financial advisors register for their webcasts and virtual investment conferences annually. Together, the two companies report five million monthly impressions, and serve advisors representing $3.5 trillion in assets under management. "With our collective strength shared across our sites, we can further empower advisors with data and technology to enrich their client service, grow their practices, build their portfolio construction knowledge, and cultivate meaningful industry networks." "With the ETF industry growing at an accelerated rate, we know advisors are likely to collide with another $10 trillion or so in asset flows over the next five to 10 years," said Tom Hendrickson, CEO of ETF Database. ![]() Boosted capability to customize interface features.Increased video, webcast and virtual conferencing access.New York-based ETF Database and Irvine, Calif.-based ETF Trends will remain at their physical locations and retain their separate brands, but will integrate many of their tools, analysis and data to offer advisors: 8, 2019 /PRNewswire/ - ETF Database ( ), the world's largest, independent ETF-centric website focused on ETF research and fund flow decisioning tools, and ETF Trends ( ETF Trends), the global leader in virtual ETF education, announced they have merged website resources to arm advisors with a powerful data platform to thrive in their growing industry. Mitre Media will continue its large investment in the ETF space through this partnership.NEW YORK, Feb. ETF Database was a wholly-owned subsidiary of Mitre Media, which will continue to own and operate its portfolio of premium financial brands including, and. ETF Trends offers its audience valuable information via multiple digital mediums including web, webcasts, research, surveys and virtual summits.ĮTF Database, founded in 2009, has grown 300% over the last 5 years and reaches more than 100,000 financial advisors and 750,000 investors monthly due to its strength in the modern financial advisor’s #1 research tool, Google organic search. He has carved out an enviable position as a true thought leader and tireless educator of the financial advisor community regarding ETFs. Hendrickson will focus on all aspects of digital product development, data science, organic search marketing and operations, while Lydon will continue to engage with the thought leaders of the advisors and ETF issuer communities, while also stewarding the combined entity’s editorial voice across all forms of content including video, webcast, virtual conference Hendrickson and Lydon will co-lead ETF Flows. “We look forward to learning from their expertise while we are excited to share our data-driven resources and technology to make both sites the number one place for advisors to go for ETF news and research.”Ī newly created parent company called ETF Flows LLC will house the ETF Trends and ETF Database brands. ![]() “ETF Trends is the most experienced team in the business when it comes to ETF webcasts and content,” Hendrickson said. There will be new enhancements across both platforms to promote integration of tools, content and identifying the advisor’s path to purchase journey.ĮTF Database CEO Tom Hendrickson said he couldn’t be more excited to join forces with ETF Trends. “The data science team at ETFdb is second to none, and we look forward to adding innovative technology on the ETF Trends website that’s easy to use and understand.” ![]() “The synergies between ETF Trends and ETFdb will provide our financial advisor audience more data, research, tools and education on ETFs than ever before,” said ETF Trends CEO Tom Lydon. Through ETF webcasts and virtual investment conferences, the two companies reach more than 100,000 financial advisors each year who represent $3.5 trillion in assets. The merger joins the two global leaders in virtual ETF education who together reach 5 million impressions on and each month. ETF Trends announced today it has merged with ETF Database to become the largest ETF-centric, data driven platform built to empower and educate the modern financial advisor.Į and will both remain as stand-alone independent digital properties post-merger, but will collaborate on all digital initiatives, which includes native content channels, webcasts, video, data and social media.
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